THE THEME

 The theme of the project will emerge from 60’s fashion. The 1960s featured a number of diverse trends. It was a decade that broke many fashion traditions and mirrored social movements during the period. In the middle of the decade, box-shaped PVC dresses; culottes and go-go boots were in style. People were dressing in psychedelic prints, highlighter colours, and mismatched patterns the primary aesthetic focus being on colour and tone. The hippie movement late in the decade also exerted a strong influence on ladies' clothing styles, including bell-bottom jeans, tie-dye, and batik fabrics, as well as paisley prints.

What I would like to do is use the original diverse prints and tones to create textures in a limited range of colours. I also want to use the accessories of that era (headscarves, chunky necklaces, big earrings etc.) and incorporate them in the clothes as elaborate accents, cleverly placed to give the collection a lift.

Another Idea would be to use the texture and prints to create illusions on the basic silhouette so as to give it some interest. The bold deco prints will also inspire the silhouettes for the clothes.

CREATIVE CONCEPT:

As this is an up market resort collection that requires some amount of sophistication I’ve decided to work with layering and interchangeability. The garments need to exude a light and airy feel. Layers can be taken off and put on based on where the user is wearing her garment. For example: If one is on the beach a bikini top and a sarong would suffice but at a restaurant the sarong can double up as a kaftan to make the user more comfortable.

The silhouettes will be simple and focus primarily on manipulating basic geometric shapes. This will also put a certain emphasis on the fabric and it’s detailing.